Media Literacy
Media Effects & Perception Studies
People are exposed to information about the world by the news media. While this information shapes one's opinions about the world, attitudes toward the media themselves are also developed in the course of news consumption. The influence of mass media has an effect on many aspects of human life, which can include voting a certain way, choice of news an individual consumes, or skewing a person's knowledge of a specific topic due to being provided false information. Not all effects result in change; some media messages reinforce an existing belief. Therefore there is a great need to see the changing trends in the various fields of communications such as in journalism and public relations. The dynamic area in this cluster consists of the exciting world of journalism, and its related creative domain of public relations and corporate communications. The national priority will be under society and sustainable living under the SDG2030 theme of sustainable cities and communities.
Media Technology & Content
The vibrant and dynamic topics that can be explored include usage and impact of popular culture, broadcasting, film studies, and advertising/branding. The national priority will be under society and sustainable living under the SDG2030 theme of sustainable cities and communities.
Media Representation
The broad themes that can be researched include issues concerning women, gender and identity issues, children, religiosity, crime and violence. The national priority will be under society and sustainable living under the SDG2030 theme of reducing gender inequalities.
